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January 28, 2021
1:00 PM - 4:00 PM
FHSU Memorial Union
700 College Dr
Hays, KS 67601
$119(Hays Chamber & FHSU Alumni discount available)
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FHSU Management Development Center Winter Workshop: Social Media Marketing

Thursday, January 28, 2021

Your guide to more effective Facebook & Instagram engagement. In this interactive workshop, we will discuss some of the latest features each platform has to offer organizations, as well as how to develop & curate content, when to post, and how to get engagement on both Facebook & Instagram.

Two of the biggest social media platforms today are Facebook & Instagram, & both are powerful marketing tools for organizations. And, yes, Facebook owns Instagram, & it is easy to post on both platforms virtually at the same time. But, from a marketing standpoint, there’s a lot more to it. The platforms have different audiences who expect different kinds of content at different times. And the ways to build your following & get engagement from your audiences vary across the platforms.

Why use Facebook & Instagram to market your business
Understand the audience demographics on Facebook vs. Instagram
The components of effective marketing on Facebook & Instagram
Strategies to grow your Facebook & Instagram followings
What kinds of content work on Facebook vs. Instagram
Strategies & tactics for when & how to post & how to get engagement on Facebook vs. Instagram

Facilitator:  Dr. Mary Martin, Professor, Marketing, FHSU.